![]() What products or services are the most profitable?ĩ. What are your spotlight products or services?Ĩ. What is the tone of your brand’s message?ħ. What are your business’s basics? (Hours of operations, address, phone number, email, website, etc.)Ħ. ![]() If you were a customer, what information would be needed to have a successful and positive experience?ĥ. Do they interact with your business online or in person?Ĥ. Who is your perfect customer? Which demographics do they belong to?ģ. Have your marketing team ready to do some some soul-searching for the sake of the business!Ģ. However, others will require a bit more thought. As you will see, most business owners will be able to answer some of these questions. I created the following questionnaire that you should keep handy when starting out. What do you want out of your social media marketing journey? You have to ask yourself what the goal of your marketing is. Yet this goes beyond knowing your mission statement or hours of operation. But how well do you really know your work? There’s no doubt that your knowledge about your enterprise will be put to the test when setting up your social media pages. ![]() ![]() Creating a social media presence for your business can be just as challenging.Īs a business owner, you should already know your company inside and out. That being said, even for those creating a personal profile, it can be a daunting task to answer all these questions. It will help tailor content to your specific interests, allow people you know to find you, and allow the social media experience to be the personalized journey it was always meant to be. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal. ![]()
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